Proper to Handle Physical Distribution for Red Essential

Following the acquisition by Sony RED of Essential Music & Marketing, the newly formed company, Red Essential, has confirmed that all of its physical UK and Ireland distribution will be handled by Proper.

Speaking about the announcement, Drew Hill, Proper Music Groups managing director said “Exciting times! We’ve been handling the UK & Ireland physical distribution for Essential and its labels for over 2 1/2 years and we’re looking forward to giving Red Essential the same dedicated service through 2016 and beyond.”

Red Essential will see the two companies combine their staff, expertise, resources and back office functions to build a ‘future-facing’ global sales and distribution company in the UK market, which will offer labels and artists a global platform alongside music expertise, a strong heritage in distribution and a ground-breaking record of tech innovations.