Proper partners with IDOL for Digital Distribution

Proper Music Group has inked a deal with independent digital distribution company IDOL to manage its growing digital activity.

The partnership will enable Proper to enhance its current digital distribution to match its industry-leading physical distribution services. Proper’s digital label clients include Topic Records, Reveal Records, IRL, and Hide Inside, while the roster of Proper Records and Navigator Records, both wholly owned by Proper, includes Richard Thompson, Ian Hunter, Nick Lowe, Joan Baez and folk band Bellowhead.

Working with IDOL will allow Proper to offer an independent service from start to finish. IDOL’s sophisticated playlist data, which is rolled into refined analytics programming, will also provide Proper and its label clients with an even more expansive understanding of audience demographics and consumption patterns. Additionally, IDOL’s strong international links will broaden Proper’s networks.

Founded in 2006 by Pascal Bittard, IDOL is a Paris-headquartered music business specialising in digital distribution and technology services. Setting up a London office in 2015, the fast-growing French company is one of the few digital distributors that have developed their complete range of technical tools in-house.

The partnership will cement Proper Music Group’s reputation as a first-class, fully independent distribution group for both its physical and digital sectors.

Pascal Bittard, Owner and CEO of Independent Distribution On Line, said: “This partnership with Proper Music Group is certainly a milestone in our UK expansion and international development in general. We are thrilled to work with such a key and like-minded actor of the independent community and have no doubt about the great results our two companies can achieve together.”

Kameil Sattar, Head of Digital at Proper Music Group, added: “Our partnership with IDOL is an exciting step in the vitalising of our digital output. In keeping with Proper’s ethos, we are looking forward to working with such a well-respected independent digital distributor who can contribute so much to our company.”

Drew Hill, Managing Director at Proper Music Group, remarked: “It’s great to be partnering with such a proudly independent organisation as IDOL. Proper are wholly committed to providing exemplary digital services to our label clients, and this partnership will ensure we can deliver that.”