Proper announce distribution deal with New Arts International

Proper are delighted to announce a deal with dutch classical grouping New Arts International which sees us take on the UK distribution of a number of classical labels, including MDG, ABC Classics, Australian Eloquence, Kairos, New World Records and Atma Classique.

New Arts International has been created by Challenge Records to provide sales and marketing support for both its own catalogue, and to other labels who previously used third party company for distribution. Ginny Cooper leads the new operation having previously been MD at Coadex UK and before that International Sales Manager at Chandos Records.

Proper MD Drew Hill said:

With New Arts’ labels alongside our existing roster of classical labels such as ECM, Avie, and Challenge Classics, we now have an even greater selection of quality catalogue to offer our customers and an opportunity to grow our classical business.